To gain maximum exposure for your website is no easy task. The web is so congested with sites one does not know where to start. That being said, there are five simple things anyone can do to get their website noticed in a sea of information. The five points that we will touch on are basic and effective. There are much more complicated and time-consuming things you can do, but we will focus on just the five. These points should give you a nice jump start into the wonderful world of web marketing and help your business gain exposure and easy access to your potential customers. With no further hesitation here are the tasks that in my opinion must be performed to launch your business or website.
- Getting Listed On Google. This is probably the easiest and most effective thing you can do. Getting listed on Google is effective and free. If you are not listed on a search engine you have got some issues. To do this go to Google and type in “how to make a submission to Google”. The results will direct you to the proper page. It may take 6 or 7 weeks for your entry to show up in the search results, but there are other things you can do while waiting. An SEO company can be of big help when it comes to improving your Google rating. The service provider will improve your website’s content and make it more search-friendly for your target audience.
- Sign up for Google AdWords. This advertising program is effective and reasonably priced. A 50 dollar investment to start should give you a good idea of what your ad budget will be for the program. Money spent wisely on this program is money well spent. The program places tiny ads on web pages relevant to your product. Your account is only charged a small fee per click when your ad is clicked upon. While you are waiting for the OK from Google for the search listing, this is an excellent way to gain exposure. go to Google.com for more information.
- Mention your URL. This is easy and absolutely free. Whether you are on the net or having a conversation with someone. Mention your website. There is nothing like word of mouth to spread the information about your site. On the web use forums and chat rooms. On the outside try to work it into your conversations. Business cards are not a bad idea. One more thing, try to give your URL a short catchy name. This tends to stick in a person’s mind and is easier to remember.
- Off-site promotion. This type of advertising is powerful but often overlooked. Use flyers, business cards, bumper stickers, buttons, pens or other gimmicks and items to get the name of your website out into the public eye. Do not go overboard monetarily. Draft a budget and stick to it. Setting up a booth at fairs and other events is also a good idea. Community bulletin boards are another form of free advertising. Print up some flyers and get them out there. Be proactive in your approach. Remember sitting back and doing nothing will not get you any clients. Go for it!
- Start a Blog. Write about something interesting that you are into. This will draw people that are interested in the same subject. Once they are in use a link to direct them to your sales site. Hopefully, the blog will be related to the item or items you are selling. This will make the possibility of a sale more likely.
Cars, Pets, Crafts, Collectibles, and Sports are all good blog possibilities.
These five points are all valuable and easy enough for anyone to manage. Once you acquire the business experience you will find a multitude of ways to market your site and product or service. Remember to be truthful with yourself and move slowly at first. Keep your advertising budget realistic and do not get in over your head. Advertising is great, but you do not want it to eat away at all your profits. Do not be discouraged if things move too slow at first. Stick to your plan and eventually, the sales will come. Good luck to all!