Internet and Business Online Archive

Sales Funnel’ Marketing in Social Media Movements

In ‘Revolution 2.0‘, Egyptian Google executive Wael Ghonim describes how he used traditional marketing practices to galvanize and mobilize the members of the Facebook group he’d created, Kullena Khaled Said (‘We Are All Khaled Said‘), in order to achieve justice for a young Egyptian man who mysteriously died while being arrested by Egyptian police in June of 2010. This Facebook group eventually played a pivotal role in the Egyptian revolution.

According to Ghonim, he employed “sales funnel” marketing in order to mobilize public support for the cause of demanding justice for Said’s death. His approach included the following steps:

  • Convince people to join the Facebook page and read its posts
  • Convince users to interact with content by ‘liking’ and commenting on posts and used
  • Move them to participate in the page’s online campaigns, and even to contribute their own content
  • Take the activism to the streets

In order to get each member to feel as if the movement was just as much his or hers as anyone else’s, and also to assuage the fears that so many members held of government retribution, Ghonim asked the members to take pictures of themselves holding up signs that read “Kullena Khaled Said,” and post them to the group’s page.

Hundreds of people — men and women of all ages and backgrounds, and even expatriate Egyptians — sent in photos of themselves holding those signs, which Ghonim published on the Facebook page. These images, says Ghonim, had more impact than any words might have. They put a face to the movement, personifying the members of the group as the movement itself.

Ghonim goes on to describe one particularly stirring photo:

These images proved to be profoundly effective in creating and galvanizing the group’s community. Members affirmed the message of those in the images by commenting on the photos, thanking them for their bravery. “Such admiration and instant positive interaction,” says Ghonim, “encouraged even more members to post their pictures.”

Many in the United States will recognize the methods used by the members of Kullena Khaled Said as something similar to the elements employed in the We Are the 99 Percent Tumblr associated with the Occupy Wall Street movement.

This Tumblr, which took off about a week before the September 17 occupation of Zuccotti Park in Manhattan, New York, is comprised of a series of photos of men and women of various ages, races, and economic backgrounds. In each photo, the person holds up a piece of paper telling his or her story of economic hardship. These stories often include somewhat personal information, such as job status, mental illness, or family tragedy.

The Tumblr, which is still active today, was similar to Ghonim’s photo campaign in that it provided other Americans the means to connect on an emotional level. People would ‘like’ or reblog photos, as well as send in their own pictures for posting on Tumblr.

This blog quickly became the online personification of the Occupy Wall Street movement, allowing Americans from all geographic regions and personal backgrounds to take part in a movement whose physical manifestation initially took up nothing more than a 33,000 square-foot plot of Manhattan real estate.

Although we can never be sure precisely how effective these social media memes were in getting their proponents out into the streets for their causes, it is worth noting that both Ghonim’s Facebook group and the ‘We are the 99 Percent’ Tumblr successfully employed similar methods in galvanizing and mobilizing their movements online.

How To Combine Facebook Ads And Email Marketing For Better Conversions

Email marketing has been an effective form of business marketing activities throughout the years. With a lot of benefits and advantages of using email marketing, most of the marketers are focusing more on this strategy that other means of marketing campaigns. Moreover, another good thing about email marketing is that, you can associate or combine it with other platforms such as social media. Hence, in this article, we will be talking about a social media platform that could provide you better conversions when accurately combined with email marketing – Facebook Ads. As such, here are some tips on how to combine Facebook Ads and Email Marketing for Better Conversions.

Create Facebook Ads to Drive Traffic

Today, one of the effective means to drive traffic to you main page is through setting up a Facebook Ad. Since millions of people are using Facebook everyday, you can ensure that a lot of prospects and interested customers will be directed to your main page considering that they got interested or attracted to your Facebook Ad content.

Design Landing Page

You main page should be quality and appealing to visitors. With your quality design landing page, you will be able to turn your visitors into subscribers. As such, in this way, you will be able to get their email addresses where you can send more details about your business, product or services through temp mail address.

Get Inspiration

It is not a bad thing to look for inspiration from other pages. It is called benchmarking where you can gauge your effectiveness amongst your competitors through competition analysis. Good thing is, there are several information and design you can see online so you’ll get a lot of ideas on how to make an appealing and quality landing page.

How the Instagram Account Hacker from Hacking-Passwords Work

Hacking Instagram accounts isn’t really a hobby but there are accounts that seems to catch your curiosity to the point that the messages they receive, picture they like and newsfeed keep you awake at night. That curiosity is heightened when the profile belongs to a close friend, family or loved one. Not every Instagram account hacker that you’ll come across works like they say, but Hacking-Passwords is guaranteed.

Hacking Password is a company that specializes in a program that helps hack accounts on major social media networks including Facebook, Twitter and of course Instagram. Take note that their program isn’t available for free; for $50 you’re sure to gain access to a safe and effective program.Sure you have to pay but apart from the effectivity, you’re paying for the safety of your anonymity as a user; some hacks on other platform and applications weren’t secure enough to the point that it was traced back to the user, getting them suspended. Don’t want to spend money? Search for affiliate programs that give discounts to potential customers, the right link will grant the program for free. Here’s how the program works:

  1. Allow connection on the system’s server, don’t forget to read the scripts used in the program’s core including the relevance.
  2. A page ID will appear which will require your authentication, this is done to remove the possibility of invalid requests.
  3. Next is running the program’s API rows, this part of the program does all the work in password decryption of passwords on the social media account.
  4. When the password decryption is completed it will be followed by s thorough authentication check.
  5. Afterwards, the password that is received is stored in the Dashboard. Don’t forget to either write down the password or at least memorize it.

What Is Local Marketing?

Local marketing is also known as local store marketing. The primary purpose of local marketing is to target community which is around the restaurant. There are some of the promotional messages which are sent to the local population. There are several forms of local marketing and local marketing probably emphasize direct contact with customer through the mail.

Who Employ Local Marketing?

Local marketing is for the small business like restaurants or stores having an outlet. There are some of the businesses which employ local marketing which will help to promote their business

For Which Target Audience Local Marketing Is Excellent?

Through local marketing, the company will make a strategy to make their permanent customers base. If they have a restaurant, then they will provide with quality services which will help them to make repeat customer base.  Furthermore, there will be more chances that local traffic will arrive more likely.

It is thinking of the people that if they eat or shop in their nearby locality, it will help them to save time as well as efforts. At the same time, there are some of the new business which is emerging continuously. In this completive scenario, you should have some of the techniques which will influence customer on your side. There are different tactics which you can use to stay connected with your customers.

You can make your website which will attract the large customer. The only thing to keep in mind is that you should have engaging content. If having engaging content then it will make your website look attractive.

Bottom Line

These are some of the tactics which are included in local marketing. You can go through this article to get all information about the marketing strategy. You can also learn from your competitor as they will help you to improve your skills.

Conversion Rate in Email Analytics and Metrics

Email campaigns and email analytics are usually handled by a brand’s email marketer and it’s basically their job to ensure that target audience will actually be interested in the emails that the brand sends out. Email analytics gives us access to a ton of data like who opens the emails, when do they usually open them and what device was used. Through data like this, then entire email campaign can be changed or enhanced in order to attract even more potential clients. Take note that email analytics make use of email metrics and one if these crucial metrics is the conversion rate.

Conversion Rate

Conversion rates are the percentage of the recipients of the email that actually clicked on the link that you provided in the email or have completed simple actions stated in the email; some of these actions include completing a lead generation form, visiting the page or actually purchasing the product. Conversion rates are easy to compute, you just have to divide the number of people who clicked on the link or did the desired action by the total number of emails that were delivered and the answer is multiplied by a hundred.

Right after the recipient of the email clicks right through the email, your next goal would be to actually convince them to avail the offer. Let’s say that the main purpose of your email is to offer the audience a chance to download something like a free eBook. It’s the email marketer’s job to consider people who might actually be interested and they will be the conversions. Since the very definition of the conversion is directly linked with the call-to-action displayed in the email and the said call-to-action is tied with the goal of the email marketing then the conversion rate would be considered as the most crucial way to determine whether or not the goal is achieved.

A Great Website Doesn’t Cost Much

It’s really essential for every business owner to consider creating a strong online presence in order for the business to stand any chance of growing and becoming successful in this competitive world. If you have always wanted to establish a strong online presence for your company then it all starts with the perfect website. While there are a number of ways for you to promote and grow your business online, the start point for all these activities is a website.

If you want to check out the best experts for web design Toronto offers then you can go online and read reviews so you pick out the best ones. Once you find a reliable web design expert you can get your site designed at the price that you want. While people believe web designing is expensive, the truth is that you can get a really simple and very effective site at an affordable price.

With a great website there are a number of things that can go wrong with your business. Business owners usually think that they can spread the word regarding their business and they will be able to make sure that they have the right marketing approach regarding their business. However they fail without an effective website. Without a website there are a number of things that you will not be able to do. You will never manage to promote your brand online and your potential customers can never find you. This is something that can prove to be fatal for your business. When you are looking to make an impact early on in the market, it is necessary that you capture some part of the market however without a good website you will never be able to reach out to the public.

Pay Safely With DasCoin

DasCoin is replacing a lot of the payments that are being made by card of cash. This is a good thing because it helps you to travel cashless and travel safe without the fear of losing money or misplacing a card. DasCoins are widely accepted all over the world, so there’s no need for you to worry about using it. You can make payments using DasCoins, you can also transfer money to people’s account and you can use it to pay your bill. 

According to the DasCoin White Paper article, more and more people are opting in to use DasCoins in place of cards or cash because it’s safer, more effective and very convenient. Once you get used to using DasCoins, you will not want to use any other more of payment ever again. In case you’re not comfortable using your card to make a payment online, then you can use DasCoins to pay instead.

DasCoin is slowly becoming one of the most trusted and reliable online payment partners. Gone are the days when you needed a credit of debit card in order to make an online purchase. Crypto currency is slowly taking over online transactions and DasCoin is certainly leading the line as far as crypto currencies are concerned. With the help of DasCoin you will receive a number of advantages. With the help of DasCoin you will be able to make sure that you do not have to stress about how you are going to top it up. This is because it is very easy to top up DasCoin with your debit card or even your bank account. You will not have to worry about falling short of money with DasCoin. You can even ensure that you refill extra money in DasCoin so that you do not fall short at the last minute. Putting extra money on DasCoin is not going to be a loss.

Quality Web Hosting WordPress

A key component for any successful website out there is the web hosting; a key component it may be, but it’s overlooked most of the time. By availing quality web hosting WordPress, the SEO greatly improves and thus increase the overall sale and traffic. Dozens of WordPress are available, but BlueHost is ranked high among users.


BlueHost was established in 2003 and is now a famous provider of web solution services. The people behind the company constantly look for ways to help people optimize the internet and their website. They have a physical office located in Orem, Utah. They have clients all over the world from novices to pros, providing tools and advice. BlueHost puts a great deal amount if trust in their partnership with WordPress; they have supported WordPress for 10 years and counting. Not only do they have talented people in their team, there are also WordPress experts that know the solutions to almost all related problems; of course they can offer well appreciated advice. Even engineers are required to dedicate a good part of their time to WordPress CORE development.

All the servers are built and designed to perfectly accommodate WordPress and all the special technology can give the functionality, performance and reliability that people need. Since this is a website, clients require access to 24/7 customer support; BlueHost urge clients to contact them anytime through phone, live chat or email. Unlike all the other WordPress installation, the set up facilitated by BlueHost is just a single click away; they want to make the installation is easy so clients can immediately start with their website. Since the company is confident in their products and services, they offer a money-back guarantee within 30 days from officially signing up under any package; their top priority is the satisfaction of their customers.

The Benefits Of Promoting Your Business On Twitter

If you want your business to grow one of the most essential factors that you need to focus on is the right kind of promotion. While there are a number of different kinds of promotion methods that you can use, it’s really essential that you take your time and pick out one that will benefit you and get you more sales. One of the most effective ways to promote your business is to make sure that you get more followers on twitter. 

This is because twitter is one of the best platforms that you can use in order to promote your business mainly because it has a huge user base. If you want to get twitter followers fast then always try to get in touch with the right professionals who understand how to promote your business and increase your followers. The best part about twitter promotions is that you don’t need to spend too much money; however you get the best results.

When you are using twitter to promote your business you will be able to ensure that you do not have to worry about investing in other marketing campaigns. You will no longer have to worry about how effective twitter is going to be. With twitter you will get the small window to showcase your business ads.

This will help you to make sure that you focus your attention on other aspects of your business. With the traffic that twitter will generate you also need to ensure that you are prepared to meet the demands. You will also be able to ensure that you do not have to worry too much about going from one office or one home to another trying to promote your brand name and your products and services.